Here’s a big tip: forget market share, set your sights on customer share. As a business owner, you’ve probably heard many times that getting one new customer costs five times as much as retaining an existing one. Why then are so many businesses putting so much money into going after new customers? The answer is ... Read More
There’s a simple solution to this question: all you have to do is ask them (and listen to what they have to say). A lot of businesses assume they know what their customers really want. Making assumptions can lead you and your business down two (sometimes connected) paths: the incorrect path and the complacent path. ... Read More
