Here’s a big tip: forget market share, set your sights on customer share. As a business owner, you’ve probably heard many times that getting one new customer costs five times as much as retaining an existing one. Why then are so many businesses putting so much money into going after new customers? The answer is ... Read More
There are many reasons why most advertising doesn’t work, but the real biggie behind bad ads is the boredom factor. Think about it. So much advertising is either nothing special or nothing new. You don’t advertise to blend in, you advertise to stand out. You want to stand apart from your competitors. And yet so many businesses fall ... Read More
Digital Lamb is proud to host this family friendly movie afternoon to raise money for Blue Dragon Children’s Foundation. Pan is the story of an orphan who is spirited away to the magical Neverland. There, he finds both fun and dangers, and ultimately discovers his destiny — to become the ... Read More
There’s a simple solution to this question: all you have to do is ask them (and listen to what they have to say). A lot of businesses assume they know what their customers really want. Making assumptions can lead you and your business down two (sometimes connected) paths: the incorrect path and the complacent path. ... Read More
