7 Reasons to Hire a Professional Website Design Company
Here is (one variation on) a situation that we’ve become quite familiar with throughout our 15+ years of designing websites:
A client approaches us for a quote on web design. We give them a quote, and then we’re told that their nephew will now be building their website because he did a subject on it in high school.
Usually, the deciding factor in going with the nephew over a professional design company is price. The nephew can do it for cheap.
But can he do it well?
If you’ve decided to invest in a website for your business, you want a quality product in return. After all, your website is the online face of your business, and for a good deal of your clients your website is the first interaction they will have with you. With this in mind, your website should look professional, showcase your business, and be easy to use.
Understandably, clients tend to hesitate about using a professional website design company because of the cost. So they look for more affordable alternatives, whether that’s creating the website themself with a cheap template or using an amateur that charges less than an established design company.
Buyer beware. If you choose to DIY or hire an amateur, you’ll run into a host of problems.
Usually the end result shows that the website was not designed in the same way that an industry veteran would design it, and ultimately this reflects poorly on the client and their company. The old adage ‘you get what you pay for’ rings true here, and it’ll be obvious to you and your clients.
If you want a job done professionally, use a professional. Your business will benefit from using an established website design company—and here are 7 reasons why:
An established website design company will have a demonstrated track record of success. If you go with an amateur, the quality and timely delivery of your website can’t be guaranteed. A professional is considered as such for a reason, and they can give you advice and projected outcomes that you can bank on.
- SEARCH ENGINE OPTIMISATION
Web design companies have the tools, experience and expertise to optimise your website for search engines. This means you’ll be able to target your preferred clients and rank higher in search engines.
Rather than using a cheap and/or generic template, a professional web design company will make your website look unique and specific to your business.
- LONG TERM SAVINGS
Using a professional web design company will save you time and money in the long run. A professional knows how to work successfully and efficiently to deliver a great website. Investing in a professional quality website from the beginning will pay dividends over time, because your site will attract more clients and increase leads and sales. Furthermore, by placing your website in the hands of a professional, you have more time at your disposal to focus on your business.
Amateurs who offer cheaper alternatives to professional web design are usually unreliable. This is because they over-promise and under-deliver. Clients who choose an amateur designer for their website will come up against obstacles and major delays. Unlike an established company, an amateur is at a higher risk of going out of business. This would leave the client out of pocket with an unfinished or unpolished website.
A website needs to be easy to use and navigate. If a visitor to your site finds it too hard to access the information they’re after, they’ll abandon your website and look elsewhere for the help they need. A professional web designer is experienced in streamlining your website to improve functionality. They will design an intuitive website that won’t confuse or frustrate potential clients.
- MAKES YOU LOOK GOOD
A professionally designed website will make your business look good in the following ways:
- it will give you greater credibility and make you appear trustworthy
- it will put you ahead of your competition
- it announces you as a leader in your industry, and it makes you the expert in your field (based on the content/resources on your site as advised by your designer)
- it will effectively communicate your message and reach your target audience
- it reflects your business values—clients will see that if you’re prepared to invest in a quality website, you will provide quality services to them
So, if you do decide to go with a professional web design company (and obviously we think you should in order to get the best results for your business) the next step will be choosing a company you can trust to deliver on quality. This can be overwhelming, but we’ll leave you with some advice on how to vet a web design company to see if they’re on the level. At the bare minimum, they ought to have a portfolio they can show you of websites they have designed and launched for past clients. This will give you an idea of their track record and their design versatility. You can also ask to see their testimonials to get a good sense of their working relationship with clients, and whether or not these clients are happy with the outcome of their project.
If you have any further questions about professional web design, or you would like a quote, get in touch with us today and we’d be happy to help!