AGIdeas Design Forum 2008
Michael Scott-Mitchell
Michael shared his experiences working on the 2000 Sydney Olympic opening ceremony as well as the Asian Games. Highly influenced by the artefacts of the host culture he worked with companies from all over the world to bring the concepts to life. Having started his carear in set design, Michael needed to move with technology as each production gained in complexity and the international communication would not allow for the traditional physical models that he was used to working with. Scale models gave way to 3D renders and animatic sequences in order to sell his vision to the organisers.
Mark Gowing
Mark dropped out of school at 16 and went to work for Ashton-Scholastics. He tried his hand at everything but found his passion in typography. Showing some of his early work he divulged his design journey through each of the succussive employers until starting his own design studio and then over to Preservation music label.
Dr Nurin Veis
The Mind: Enter the Labyrinth
Melbourne Museum
Nurin is the curator of the new permanent exhibition at the Melbourne Museum titled Mind – Enter the Labyrinth. The exhibition tries to represent the intangible concept of the human mind exploring emotions, psychiatric history and dream concepts. Nurin showed us the different ways they attempt to convey the complexity of the human mind through sound, image, film and sensory exploration. The exhibit took 2 years of development and can be viewed at the Melbourne Museum.
Juliet Taylor
Photographer
Bold, dynamic and creative are not normally words associated with a dental nurse but thankfully Juliet’s imagination was captured by the world of photography sparking a hasty exit from her dental career. Juliet strives to use modern technology in unorthodox ways. Explaining her techniques she often shoots an image then displays it while re-shooting the image again to get impurities and imperfections that are "perfectly imperfect". For example, her series of portraits of bold headed women were shot on a high end digital camera then displayed on an analogue TV monitor and then photographed a second time to make use of the grainy gauze effect of the TV. This sort of image can be simulated within Photoshop but it will never have the same feel as physically re-shooting it in real life. Juliet’s work has be used by major brands such as Telstra’s Big Pond.
Jeremy Moon
Ice Breaker – New Zealand
Jeremy’s inspirational story went from being a student of everything through to market research and then launching into the business of Ice Breaker. Not a designer himself Jeremy relies on talented designers freeing them to do what they do best within the constraints of the brief. His value of design has also led to his high level of involvement with Better by Design which is a New Zealand industry group formed to further the ties between designers and business owners. When purchasing Ice Breaker, Jeremy sat down to work out what he would do.
Here’s the steps he took:
- wrote strategy
- rose seed capital
- formed a board
- developed brand story <most important
- developed marketing system
- create clothing
- organise supply chain
- distribution channel (outdoor retail)
Differentiate = distance (from competitors) + meaning (closeness to customers)
Roland IJzermans
Guerrilla Games –Netherlands
When Roland finished his industrial design course he had two choices, weather to go into product design or to persue his childhood dream of game design. He managed to land a gig at Guerrilla Games and has been working with them as their concept artist on the hit title Strikezone and now Strikezone 2.
